google analytics services

Digital analytics refers to the measurement, research, and optimization of the customer and user experience.

Make the right decisions with reliable analytics

Web analytics is a web-based strategy, marketing, and service design tool. Analytics can help you find answers to these questions, for example:

Is social media effective in terms of sales?
Which ad campaigns are the most effective in terms of bringing in new customers?
What is the return on investment (ROI) for different channels?

Analytics is a tool that can assist you in managing and promoting your online business. When you use analytics, you get the most out of your marketing budget and site traffic. But only if you accurately measure your site and its traffic. Only then will you be able to reach the correct conclusions and solutions that will result in increased revenue for your business.

Which campaigns should you put more effort into?
Where can you get more visitors for less money than you did before?
Which website features aren’t necessary for sales and which are?

We provide analytics services to businesses on a project-by-project basis, as well as on a retainer basis. We provide all you need for marketing, website design, and digital business development, including analytics design, implementation, training, and continuing support.

This is how we help your business with analytics as a service

You can use the information to guide marketing and service development by gathering data that answers the right questions.

1. Analytics Auditing

We assess the complexity of Google Analytics or Tag Manager implementation, look for inconsistencies, and discover installation flaws. After the audit, you will have a better understanding of the analytics and data quality, as well as whether or not you can trust them and how the analytics should be improved. An audit usually reveals dozens of mistakes. There are usually critical issues that make data-driven marketing difficult, if not impossible, to manage.

2. Analytics Design

Properly implemented analytics will help make your website and marketing work better than before. The design and definition of Google Analytics implementation begins with communication that identifies the needs of different analytics user groups. This is a prerequisite for an analytics implementation that serves all user groups.

3. Analytics Implementation And Tag Management

Changes to the site code are required to implement the proposed web analytics. For you, we’ll outline the necessary adjustments and manage the analytics implementation. We use analytics to accurately measure the site and marketing data based on the definition. Analytics implementation and tag management are deeply linked. A separate tag management tool is used to manage tags for marketing and analytics. When you outsource tag management to us, you receive a clear and workable implementation.

4. Analysis and Optimization

The job of analytics is to generate the information and knowledge you need to make your marketing and website work better. We use web analytics to help you find answers to your website development, business advertising, and customer questions. Attribute models, content and usability analyses, statistical time series analysis, and regression models are among our core competencies.

5. Analytics Training

We will train your staff and in-house team how to use web analytics as a marketing and website development tool for your business. Your marketing team will learn how to design marketing, advertising, and business plans using analytics customised to your company’s needs during the training.

Analytics tools and systems

To meet your needs, we make use of various of analytics tools. Google Analytics tool is the most popular among our customers, but we also use other analytics tools.

GOOGLE ANALYTICS

Google Analytics is the most widely used web analytics software in the world. For local and international clients, our experts have successfully completed various analytics design, implementation, and development projects.

GOOGLE TAG MANAGER

The most popular and well-known tag management software is Google Tag Manager. We also use GTM to develop complex analytics solutions as well as monitor numerous advertising platforms.

GOOGLE DATA STUDIO

Data Studio is a Google application that allows you to visualise data and create dashboards. We integrate KPIs for your company's online operations into an easy-to-use dashboard view with Data Studio.

Frequently Asked Questions

What is Google Analytics?

Google Analytics is a web analytics tool or service provided by Google that tracks and reports website traffic. For digital marketers and SEO analysts, it is a very useful and important tool. You may learn a lot about your website and its visitors, which will help you enhance your marketing strategy. The web analytics tool may provide a wealth of information on the source of website traffic, how users navigate and interact with a website, which web pages and content they engage with the most, and much more.

Why Use Google Analytics?

The Google Analytics tool’s purpose is to assist you as a business owner in providing a high-quality website to your customers while also offering you detailed information about the website. As a result, you’ll know who’s coming to your site, who’s buying, who’s not, who’s converting, where they’re coming from, and much more. Understanding how consumers find you is one of the most significant components of web analytics in digital marketing, and Google Analytics allows you to assess which marketing efforts or approaches are working and which need to be changed.

What Our Clients Say!

Working with your team was fantastic. The analysis was highly beneficial and provided a thorough understanding of the market. In terms of investment, we definitely received the finest value.

LUIS DESALVO

CEO, Streich LLC

I’m blown away by the organisation. Unlike other SEO firms, I know exactly what work is being done for you; with other firms, you just prayed they were doing what they claimed they would do!

KATHY MARTIN

Lead Developer, Barton Ltd

Truly digital marketing experts and a professional company. They have a good understanding of what they’re doing. Professionalism was used to handle escalations, and pain points were addressed.

ANDREI BULLOCK

SEO Executive, Anderson Group