Pay Per Click / Google Ads
Do you want to use paid ad campaigns to occupy top spots on the SERP and attract new customers?
If you’re searching for a quick way to get your product or service in front of clients, PPC (pay per click) ads can be a great alternative.
While organic, e-commerce, and local SEO techniques are excellent long-term methods for generating high-quality leads, they can take several months to show a successful outcome.
And that’s why you should use a paid ad approach to broaden your horizons.
When a user searches for a product or service on Google, they are usually willing to take action. Putting yourself at the top of the page with a paid ad strategy will ensure that your prospects discover what they’re looking for quickly and easily. Then, as your other strategies get momentum, you’ll have the advantage of being able to occupy multiple spots on the Google Search Engine Results Page (SERP).
If you believe that a paid advertising strategy could benefit your organization,
contact the Rankmagus team right now.
What kind of service does Rankmagus offer for Google advertising?
At the heart of our service are optimally built campaigns, continuous optimization and transparent reporting.
1. Optimally built campaigns
We have developed a unique way to build a Google Ads account hierarchy that is suitable for Finnish search volumes. Our strategy takes significantly more time and effort compared to traditional ways, but is sure to produce more results. Particular attention has been paid to creating an account hierarchy in order to match the applicant’s search intent as accurately as possible – after all, responding to an applicant’s search intent was one of the most important principles of effective Google advertising, as mentioned earlier.
In addition to the right account hierarchy, we create ad campaigns with fully optimal settings. Often, campaigns are created using Google’s automatic settings – this is not an effective way to advertise. Automatic settings increase your cost-per-click (CPC) and reduce the quality of the traffic you receive through your ads.
2. Continuous optimization
Maintaining and developing an advertising account is an integral part of effective Google advertising, as it generates so much useful data that it can be analyzed and applied to bring about significant improvements.
The advertising account of each customer is optimized 1-8 times a month. by improving the attractiveness of your ads, lowering your cost-per-clicks, and using a variety of advanced features provided by Google (including machine learning).
3. Transparent reporting
We report all advertising metrics and actions taken once a month. We do not hide anything, but we tell all the key figures in a completely transparent way.
We also offer the ability for real-time monitoring through our reporting system. Other digital marketing channels (eg social media accounts and MailChimp) can also be connected to the system free of charge, allowing the customer to follow all channels from one place.
What Are The Different Types Of PPC Ads?
In a paid ads approach, there are four major types of pay per click ads that are regularly employed. They are as follows:
Display Ads
Another type of paid advertising is display advertising, which involves advertising your product or service to individuals while they are browsing the internet. In contrast to PPC search advertising, display advertising allows your ad to potentially appear in front of users who have indicated that they might be interested in your product or service using Google's algorithms.
Video Ads
Video advertising is becoming an essential component of digital marketing. Video is used by 85 percent of organisations in their marketing efforts, and 92 percent think it is an important aspect of their marketing strategy. Paid video advertising has the advantage of getting your videos in front of those who aren't familiar with your company or who aren't already following your brand.
Search Ads
A Paid search ad is the most prevalent type of PPC ad. When it comes to PPC advertising, this is the ad type that most advertisers start with. Advertisers select keywords for which they wish their ads to appear. They then tell Google Adwords what ad copy they want to display when a user searches for their keyword and how much they're ready to pay if their ad is clicked.
Shopping Ads
A Shopping campaign, like a search campaign, allows ads to appear on search engine result pages. Shopping ads, unlike search ads, include an image of the product being sold, as well as the price, title, and description of the product. E-commerce companies that offer products rather than services might design a shopping campaign.
There are various PPC ad platforms and ad formats to choose from. In this discussion, I’ve described four of the most common PPC ad formats used by most advertisers. The majority of advertisers who begin using PPC advertising start with a Google Ads search campaign. It’s absolutely critical to experiment with new ad types and choose the best PPC advertising strategy for your organization.
How to Create a profitable paid ad strategy
A paid ad strategy will allow us to achieve the most out of our ads. This three-step process will guide you in optimizing ROI by building a comprehensive paid marketing plan.
Step 1: Define your campaign’s goal.
What are you looking to achieve with your ad campaigns? Do you want to boost your traffic, visibility, engagement, lead generation, or sales? Yes, your ad should ideally help with all five of these goals, but each ad should be focused on just one of them.
Step 2: Find the best platform.
You are not required to advertise on all platforms. There are simply too many for you to properly cover them all. Furthermore, your audience may not spend the same amount of time on each platform.
Step 3: Define Metrics.
Your metrics are defined by your goals. You may track click-through rate, conversion rate, new lead count, and new subscriber count.
Why Should You Hire Rankmagus
For Your PPC Campaigns
Realistic. Proactive. Focused On Strategy.
We are an SEO team comprised of SEO Analysts, Content Writers, Graphic Designers, Website Developers & Designers, and Branding Experts who take a holistic approach to SEO.
We modify our SEO strategy over time, guiding you every step along the way, and we value your feedback. For 1st page Google rankings, we provide reasonable SEO membership plans.
Our team at Rankmagus has paid ad optimization and digital marketing professionals. We know all the strategies and implement them to get the most out of your ad campaign.
What Our Clients Say!
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Digital Marketing Kolkata
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