How to start Google Search Engine Optimization (SEO)?

Search engine optimization auditing

Search engine optimization auditing is the same thing as a health checkup at regular intervals. Audits need to be done at regular intervals to make sure everything is working well and your site stays “healthy”.

Search engine optimization Auditing means a thorough examination of your website, in which you can find out e.g. the status of search engine optimization, possible technical issues, usability, and in our opinion, the marketability of your site. What’s the point of getting visitors to your site if they don’t become customers?

Why SEO auditing should be done?

Google makes hundreds of changes to its algorithm every year. In order for your site to be found even after the changes, it is good to regularly stay on the map where to go and what needs to be developed. An audit can reveal many technical problems that it not otherwise be noticed. Technical issues degrade the user experience and make it more difficult for search engines to crawl the site.

What are the benefits of SEO auditing?

You can find out many important things about your website, such as:

• The current state of search engine optimization and how to improve it
• Factors that reduce your search engine visibility
• Competitor analysis
• Your top keywords and how to improve their search ranking
• How to convert visitors more effectively into leads and customers

So search engine optimization always starts with auditing. Search engine optimization auditing is the first step, an analysis to find out what the starting situation is. Search engine optimization audits ensure that a site works for both users and search engines. A good site is interesting to the reader and technically functional. Easy for search engines to scan and understand the content.

Technical Search Engine Optimization

Technical Search Engine Optimization usually starts with the titles and meta descriptions of the selected landing pages. Properly designed headings and descriptions will help both your site users and search engines understand the topics and content of your site. Other areas of technical areas are:

For a site to be crawled, search engine bots go along links on your site. A clear content and link structure will help bots find all the pages you hope will be found in the search results.

Try to make the content broad rather than deep. This means that all your content should be found on the front page with up to three clicks. It is a good idea to think about the hierarchy of the site from the beginning, ie when designing the pages. Afterwards, making changes is always more difficult.

XML Sitemap: You have a good site structure and clear internal links. Good! To make it even easier for search engines, you should still give your bots an XML sitemap to make sure they find all the pages you want.

Redirects and broken links: Because a good link structure helps bots find your pages. So broken links (links that lead to a page that no longer exists) are confuse the search engine bots. The same goes for redirection chains. If you need to do redirects, avoid concatenating them and make them 301 as redirects. This is how you tell the Search Engines that the control is permanent and the information can be found on the new page.

Mobile usability of the site: Google has clearly stated that the mobile usability of the pages is one of the important factors in search engine results. You can test the mobile usability of your site with the Google Mobile Compatibility Test !

Site Speed: Everyone hate slow pages! This is true for both users and search engines. Just in terms of search engine results, then site load time doesn’t matter so much. More importantly, how Google thinks your site is optimized for speed.

Internal SEO Optimization (content optimization)

Content has a big impact on search engine discoverability. First, bots understand words so they can more easily perceive the content of your site and can thus better associate it with human searches.

It’s a good idea to take the time and effort to choose your keywords. When you know in what keywords your customers are looking for the products and services you want to sell, then you can produce this similar content.

Good content is appreciated by both users and search engines. When content is useful and interesting to users, it will keep visitors on your site longer and entice them to buy your services.

The more time you spend on your site, the more reliable your site will be in the opinion of search engines. So good content helps you in search engine rankings, but also more importantly, sales growth.

External Search Engine Optimization

At its simplest, optimizing the external factors of a site means increasing the number of visitors and popularity of the site.

These are affected by the number and quality of backlinks to your site, site’s reputation on social media and reviews from customers and visitors. Imagine the links are recommendations that other people make about your site. Or votes when voting on the best sites on different topics.