What Factors Affect the Search Engine Rankings?

Introduction

Google is committed to doing the best to help users find what they want. So Google wants to show you the result that best matches user’s search. Exactly how this happens is only known to Google and will not be revealed to you. However, this has been studied and the influencing factors are somewhat known even if their exact effect is not known.

Content is very important! The better the content on your pages, and the better it responds to a search or answer a search question, the better it will rank. So good, user-friendly content is an advantage. Google examines how users react to your site, how many visitors there are, and how long they enjoy your site.

Search results are also strongly influenced by links. The number of links and what kind of pages the links come from. Links to your pages are like votes. The more votes and the higher quality votes from the “higher quality” pages, the more Google sees your content and raises it in search results.

There are four factors that affect the search results to significantly increase the visibility of your page.

Content

Produce content that really serves users. Pages that end up in the top 3 search results have, on average, 45% or more visitors than the top 20.

Content also affects how long visitors stay on your site. The more interesting you read, the more time they spend on your website. And this was also one of the factors influencing the search results.

SSL certificate

Google likes “https: pages “: Popular web browsers Google Chrome and Firefox brand sites as a security risk if the encryption is not correct. Encryption is done with an SSL certificate and it also improves the search engine visibility of the site. You can see the existence of the certificate in the “https:” prefix for the domain.

Links

Links to your site are like the voices of network users and play a very crucial role when competing for search rankings. The number of links and the number of linking sites affect the results. However, not all links are treated equal.

For example, if you write a blog about placement and you get two links to your page. One from the website, a discussion involving a change of diaper, and another from the website of a securities magazine. Which “voice” do you think weighs more in search results? And why?

Visitor behavior

In the past, we’ve already examined the importance of visitor behavior to search engine visibility. This is such an important factor that you should take a little review:

Headlines: You can find a particular keyword on the first page of Google even in place 4. However, for some reason, almost no one clicks on your page. How do you think Google will respond to this? You will probably analyze that your content does not match your search as well as other first page results and as a result your site ranking will decline. The same is true if many click on your pages but leave immediately. Google concludes that your content is not relevant to your search.
By testing different headlines, you can influence how often your headline is clicked. According to many studies, a large portion reads only the titles and a much smaller portion reads the entire description. So test the functionality of different titles or headlines.

Content: When a visitor clicks on your site, then try to offer something addictive right from the start. Offer an interesting fact or arouse interest and tell them what you will offer them if they read your whole story. The first 15 seconds are critical as they decide whether a visitor will stay on your page or not.